During the past few years , the household savings flowing into MFs has increased. It's because of growing awareness, booming economy and more disposable income in the hands of middle class.
In a race to multiply their AUM ( asset under management) , we see a lot of NFOs being floated in the market one after the another. A new fund may turn out to be a best fund of tomorrow. But it always better o go with funds with proven track record. ( Known devil is always better!!)
Investors should be aware of the gain that the agents get ( by pushing NFO) and the high amount of expenditure that the fund will incur initially for all the new funds.
'The buyer should be aware' of consequences when making investment decisions or else he can't hold anyone liable for his losses.