Business in the name of "Religion"

I hear a lot of criticism around the movie "PK" for making fun of religion esp. Hinduism. I haven't watched the movie yet but based on what I have heard , I see a lot of correlation with real life mockery being done in the name of religion. 

Here's one such example:-  There was a news article about 108 divya desam lords ( 108 vishnu temples sung by alwars) in one of chennai's leading news paper.Me and my wife got curios as to what this was about .We had also seen a few posters on the streets of chennai about the same place. We thought this should be some earnest attempt to recreate the 108 divya desam lords in chennai. We googled to find more information and saw that this was organized at shrivaaru venkatachalapathy palace vanagaram.

We decided to go and drove down.On reaching the place, we were charged Rs 100/ per head and Rs 20/ for car parking. No complaints yet, the expectations were real high as to "How would be the recreation of those 108 divine lords".

Within a few seconds of entering the hall, I was left with nothing but disappointed. Replicas of divya desam lords were made with sub standard attention. All 108 lords were recognizable only by posture a.k.a sitting standing or lying. Apart from this , there was no significant effort made to distinguish between the look or portray any significance of the specific lord. Only if you read the name board, you would know who the lord was and the name of the divya desam.

The display of lords was followed by a mini "food" exhibition.( obviously, you need to pay for the food)

There was a lot of crowd going around merrily taking pictures.of course, you might argue that one shouldn't expect too much from such "exhibitions". . In fact apart from the entry fee, I also saw some people throwing money at the idols, coconuts and arthi plates being sold at counters , etc etc.

But I see this as a ruthless effort to earn money out of a vacant mandapam ( In chennai-No one hires a marriage hall in Dec-Jan season) using an unpatented concept of 108 divya desam. 

These guys in collaboration with another tamil magazine- Kumudam "Bhakthi"?? have made a fortune with just the title 108 divya desam without actually making any effort to justify the theme.

But if some one makes fun of  us , we get real angry :-) ( Including me). The fact is there are a lot of folks who know to  milk money out of "religion".