If you are making investment in MF ( one time or SIP), if you route your application through a broker..You will be charged entry load.
What should you do
1) You can directly send the form to concerned AMC/ Investor service center.
2) Cancel all your SIPs made through agents and send a fresh form to avoid entry load on further installments.
MF bought through sites like ICICI direct, India info line would also be considered as investment through brokers. You will be charged entry load on these investments.
If you can choose your fund....all you need to do is fill the form and send it to concerned AMC/ Investor service center to save on the entry load.
Happy Investing in 2008.